Most cyber security decisions are made by people who don’t understand cybersecurity at all.
Over 95% of all organisations are SMEs, and IT decision makers in SMEs are not IT Professionals. They are Office Managers, Finance Directors, Managing Directors and Owners. Without a firm grip of the fundamentals, how can they be expected to make good decisions? They can’t! So instead, they make decisions based on cost rather than value or risk.
With security, less is more. Make it easy for clients using clear, easy to understand visuals. Walk them through what it means to their business with real data they can understand, and you’re on a 1-way ticket to increased cyber spend and a stronger customer relationship!
Isn’t it time your MSP starts making the money it deserves?
HighGround helps your customers see the gaps in their security posture, so they naturally realize the value of investing more, without you needing to be overly "salesy" or "pushy".